Executive Committee: University Branding and Athletics Logo

The University of Alabama in Huntsville’s Vice President of Strategic Communications and Creative Director invited me to serve on an executive committee to help with a branding realignment project for the university.  The centerpiece of the project is a complete redesign of UAH’s athletics mascot and typeface.  We worked closely with a creative agency to deliver a contemporary, bold, modular design that excited the president and the athletic director and will help UAH’s teams stand out in a crowded athletic conference.  Final unveiling to the student body happened in the fall of 2025, followed by a 2026 Sweet Sixteen appearance (and exposure on ESPN) at the NCAA Division II national championship tournament by the women’s basketball team.