David Heenan

I’m a writer, artist, and technician by nature and training.  I crave the creative challenges that connecting with an audience through digital and print media presents, and I love working with thoughtful individuals to do it.

I see the main work of a designer and leader in this field as being the one who asks the strategic W questions before the tactical H questions — Who is our audience?  What do they want?  Why are we doing this?  What is the purpose of this content?  What is our goal?  What does success look like?  Only then do questions of “How are we going to do it?” and, “How will we measure and evaluate our success?” come into play.

An unconventional career path brought me to the world of marketing and communications: a background in public school teaching and long experience in working with diverse groups has dyed me indelibly.  Being helpful is my modus operandi, and I believe that any company or organization that places its customer, client, or user needs at the top of its list of priorities will always stand out and be rewarded.