A less common, but fun, part of my role as UX and UI designer at The University of Alabama in Huntsville is making digital signs and banners to advertise university events and announcements. My approach to these signs is recognizing that the target audiences are in transit, walking (and driving) from one place to another. They may be moving quickly and not inclined to pay attention to an advertisement. Therefore, I strip down my signs to the essential elements—an arresting image, a bold title, critical information—to give their eyes the best possible chance to scan and grasp the call to action in the second or two that they pass by.
Decorative Icons
Icons are great visual anchors for guiding the user through a page’s content. Basic font icon kits such as Font Awesome are useful for this purpose, but when more color and depth are necessary, custom icons help to give an otherwise dry, text-heavy page a little punch.
I facilitated the adoption of a consistent style of decorative icon for UAH to be used in both print and on the web. Our design team researched the work of a particular designer on the Flaticon marketplace and use his icons where appropriate. Sometimes, when none of his icons fit the theme or purpose of a section of content, I create a novel one based on his style, adding UAH’s brand colors for reinforcement.
Illustration
I don’t get to play as often as I’d like, but here’s a sampling of non-work stuff, analog and digital, static and animated. Click on any of the images to see a full-scale version.