Digital Signs

A less common, but fun, part of my role as web designer at The University of Alabama in Huntsville is making digital signs and banners to advertise university events and announcements.  My approach to these signs is recognizing that the target audiences are in transit, walking (and driving) from one place to another.  They may be moving quickly and not inclined to pay attention to an advertisement.  Therefore, I strip down my signs to the essential elements—an arresting image, a bold title, critical information—to give their eyes the best possible chance to scan and grasp the call to action in the second or two that they pass by.