Decorative Icons

Icons are great visual anchors for drawing the eye on a webpage, calling attention to important text, and creating visual schema to guide the user through a page.  Basic font icon kits such as Font Awesome are useful for this purpose, but sometimes, when more color and depth are necessary, custom illustrated icons help to give an otherwise dry, text-heavy page a little punch.

I facilitated the adoption of a consistent style of decorative icon for UAH to be used in both print and on the web.  Our design team researched the work of a particular designer on the Flaticon marketplace and use his icons where appropriate.  Sometimes, when none of his icons fit the theme or purpose of a section of content, I create a novel one based on his style, adding UAH’s brand colors for reinforcement and delight.