Design . Copywriting . Editing

I am a designer, graphic artist, and copywriter based in Huntsville, Alabama—a city rated by Forbes Magazine as one of the best places for business in the United States. With a broad range of experience in communications practice and instruction, I’ve  helped businesses, nonprofits, and individual professionals in the region and beyond achieve their communication goals by understanding and connecting with their target audiences.

As a designer and writer, I thrive on the challenges of connecting to an audience.  Let me help you:

  • Build intuitive, eye-catching websites optimized for all devices
  • Create unique graphics that stand out from bland clip art and stock photography
  • Bring your ideas to life with original illustrations
  • Write crisp, persuasive copy that generates leads
  • Explain complex information clearly to a wide audience
  • Prepare attractive, error-free documents in a variety of layouts

If you’re looking for a communications professional with an artist’s sensibility and a technician’s precision, visit my portfolio of work and contact me to discuss your next project.








The search for authentic vocation has led me down a number of fruitful paths: At various turns I’ve been a student, crisis counselor, personnel manager, public school teacher, coach, parent, and now a communications freelancer.

“I’m an insatiably curious free thinker who hates wasting time. My idea of Hell is filled with traffic jams and waiting rooms.”

It’s also led me all over the country; I’ve lived in the Northeast, The Pacific Northwest, the West Coast, and the Deep South. Each job I’ve had and each place I’ve lived have given me dynamic perspectives of America, Americans, and the culture of work that makes us unique in the world.

Life and work are the best whetstones: on them I’ve honed a number of qualities that can’t be fully learned in a classroom:

  • An observant eye
  • Respect for detail
  • An instinct for the principles of good design
  • The capacity to assess a problem, set goals, and craft and execute a plan to achieve them
  • The skill to collect a broad range of information, organize it, and communicate it clearly to a diverse audience
  • Empathy for the experience and needs of others and, when necessary, to place those needs above my own
  • The courage and creative resourcefulness to take on difficult projects with confidence

My professional goals are extensions of my desires: to learn and to serve. I see each project as an opportunity to grow and a chance to make someone else’s life easier. At my core I’m an insatiably curious free thinker who gets antsy when forced to sit still.  My idea of Hell is filled with traffic jams and waiting rooms.  Rote tasks give me gray hair. I revel in the art of the troubleshoot, and few things make me happier than applying my talents to diverse, challenging tasks and seeing clients smile at finished projects.

When I’m not up to my elbows in words and pictures, I keep the demons of idleness at bay by reading, running, fencing, or playing banjo and fiddle.  Oh, and raising two rambunctious toddler daughters with my wife, Anna.  It’s like living with affectionate poltergeists.


B.A.  — Saint Joseph’s University, Philadelphia

M.A. — University of California, Berkeley


In addition to being a skilled writer and trusted communications team member, Dave completely rebuilt our old, clunky website into a sharp new site optimized for mobile devices. I’ve thrown just about any communications project I could think of at him over the past few years. He’s delivered on time, every time!
Kathryn Strickland, Food Bank of North Alabama
David Heenan does an outstanding job of assimilating a broad range of data, activities, issues, and opinions and converging them into a clear and concise report. He can perceive the big picture, identify the most significant elements, and focus them in a way that clarifies and enhances the reader’s understanding. This a rare and valuable talent.
Jim Blair, Engineer, NASA
Dave gets it. He has an outstanding grasp of language and audience. He took our internal-facing business plan and turned it into clear, compelling, and creative copy for our company website. Not only did he nail the longer sections of text, he nailed the shorter and, in many ways, trickier sections (like our company tagline), too. He’s also a great listener. He understood exactly what we wanted, and he delivered everything ahead of schedule. We definitely plan to work with him again and to use his services for our client projects, too.
Sarah Foy, Founder, Elevenfold Media
David put a lot of effort into understanding our diverse and complex audiences. He effectively targeted each audience in a simple, effective and natural way. His writing also demonstrated a great understanding of our business objectives and values.
Rafik Riad, Founder, The Fair Trade Show
Dave’s my go-to wordsmith. His versatility is a major benefit to my sales and customer service work. I know I can send him anything from a marketing to a technical project and trust that it’ll be carefully attended to and ready when I need it.
Lee McBride, Sales Coordinator, The Farm Food Collaborative
David is prompt, professional and does quality work. We will be using his services in the future.
Rosario Picardo, Pastor, Mosaic Church